8 Basic Types of Graphic Design You Should Know

Graphic design is a broad field that can be applied for many different purposes. Thus, it’s important to understand the basic types of Graphic Design.

You might think of your favorite magazine or website as examples of graphic design, but there are many other ways that you can use this skill set.

If you’re interested in pursuing a career in graphic design, it’s important to know the different types of jobs to which you can apply your skills. This will help you figure out what type of training and experience is required for each position.

In this article, we will explore 8 basic types of graphic design so that you can learn more about what it means to be an artist working with images and text.

What is Graphic Design?

Graphic design is the art of visual communication. It is the process of creating and distributing visual elements to communicate a message to an audience.

Graphic design is a process that involves planning, researching, creating, and editing to produce a final product. It can include logos, brochures, posters, magazines, websites, and advertising campaigns.

Graphic design can be used to communicate a message or idea or to create an attractive visual appearance. It is also a form of communication between designers and clients.

In today’s digital world, graphic design is even more important for marketing design can include logos, websites, and social media posts; editorial designs are for magazines, newspapers, books, etc.; advertising designs can be used on billboards or in magazines.

Why is it Important to know about the types of Graphic Design?

Graphic design is a crucial element of any business. It is essential that you know how graphic design can be used to help your brand, product, or service stand out above the competition.

A graphic designer should understand what type of graphic design they are going to use and why it will benefit their project.

Graphic designers are responsible for creating visual elements that help tell a story about the product or service being offered by a company.

They may work on logos, advertisements, packaging or other marketing material such as website layouts or social media banners.

Graphic designers may also work with photographers or videographers on projects requiring photo manipulation software such as Adobe Photoshop CS6 Extended Edition (which includes Photoshop CC).

Being knowledgeable about the different types of graphic design will allow you to choose which method works best for your project needs!

Types of Graphic Design

1. Marketing Design

Types of Graphic Design
Image Credit: Sandrin Design

Marketing design is the use of graphic design to promote a product or service.

This type of graphic design is used to help a company create a brand and build awareness for its products or services.

It is usually used to create logos and other marketing materials such as advertisements, brochures, and packaging.

Marketing designers are responsible for communicating the brand message of a company or organization through visuals like logos, billboards, and advertisements.

Marketing design is often used to attract new customers and increase brand awareness. A successful marketing campaign can help your business stand out from competitors as well as drive sales.

Marketing designers use a variety of mediums and tools to create their work, including software like Adobe Creative Cloud.

They can also choose from a wide range of graphic design skills, including web design, branding, print design, and illustration.

2. Editorial Design

Types of Graphic Design
Image Credit: Luiza Medeiros

Editorial design is the art of telling a story through graphic design. It is used to tell a story through words and images.

An editorial designer may work in any medium and with many different types of content, but they are often tasked with creating an engaging visual narrative that helps the reader understand and enjoy the piece.

The goal of editorial design is to inform the reader while being visually appealing. Editorial designers can use tools such as InDesign or Illustrator to create layouts that are easy to read and easy on the eyes.

Editorial design is an effective way to communicate with an audience. Editorial Design is used in magazines, newspapers, books, and other forms of media. The basic types include:

  • Typography
  • Illustration
  • Photography
  • Infographics

3. Advertising Design

Types of Graphic Design
Image Credit: HARSH 

Advertising Design is a way of communicating with consumers to encourage them to buy a product or service. It is used to promote a business, product, or service.

Advertising design is often used in magazines, newspapers, and on TV. It can be seen everywhere from bus stops to billboards.

Advertising Designers create advertisements to promote a business or product. They usually work for advertising agencies that specialize in creating ads for specific companies or products.

It is used to inform, persuade, and remind the target audience. Advertising Design also incorporates images and text that help to capture attention, convey information, and persuade viewers.

The objective of Advertising Design is usually one or more of these three things:

  • To make you aware of something new (introduce you)
  • To get you interested in buying it (create desire)
  • To make sure you’ll buy it immediately when you’re ready (motivate action)

Check out our trending article about 15 Books Graphic Designers Must Read Once in a Life

4. Environmental Design

Types of Graphic Design
Image Credit: Salma Ashraf EL-Kilany

This is a type of graphic design that focuses on the physical space around us. It is an art form that makes our environment more attractive and functional.

Environmental Design can be used to create an atmosphere that is inviting, relaxing, and comfortable.

It can also help us feel more connected to our surroundings and make us feel like we are part of a community. When done well, Environmental Design helps us enjoy our surroundings more.

The field of environmental design is important because it affects our lives, how we interact with other people, and how we experience an object or building through sight or sound.

This type of design includes signage, interior, and exterior architecture, urban planning, and more.

The goal is to create a space that promotes communication and interaction between people. It also helps make our surroundings more attractive so we can enjoy them more.

5. Digital/UX Design

Types of Graphic Design
Image Credit: Erretres

Digital design is a subset of graphic design and focuses on how a user interacts with their website or app.

UX designers are responsible for the overall experience of the user and are responsible for making sure that people can easily find the information they need, understand how to use it, and enjoy using it.

UX design is a relatively new field that has gained popularity as more and more people use the internet.

It’s also an important part of digital advertising, which is why businesses and brands are hiring UX designers to help them create better websites and apps.

Digital/UX designers are responsible for many tasks including:

  • Planning a product’s structure and navigation flow;
  • Creating wireframes, prototypes, and other tools that allow users to interact with your product in order to test its usability;
  • Testing your product’s usability by having users complete tasks on devices that simulate real-life usage situations (like scanning through pages of content);
  • Collecting feedback from users who used your products before they were developed so that you can make improvements based on previous feedback;

6. Packaging Design

Types of Graphic Design
Image Credit: Yido Lab

Packaging design is the art of designing the packaging of a product, whether it is a physical object or an intangible item. Packaging design is a combination of art and science.

Packaging design is a combination of art and science. The main purpose of packaging design is to attract consumers and make them buy the product. Packaging design can be used as a marketing tool for products, especially when trying to sell your items online.

The main objective of packaging design is to make the product stand out from others on the shelf.

The main purpose of packaging is to protect the product, attract customers and to provide information about it. In short, packaging should be aesthetically pleasing, practical, cost-effective and easy to use.

Packaging design is an important element of the retail industry. It is used to market a product or brand and help sell it more effectively.

The right packaging can make a company’s products stand out from its competitors’ offerings at the point of sale.

Packaging design is also important in order to communicate information about your product or service clearly and quickly to customers, so they know what it is all about before buying it.

7. Branding and Identity Design

Types of Graphic Design
Image Credit: Kurppa Hosk

Branding and identity design is the process of creating a visual representation of your business, product or service.

This can be a logo, brand guidelines, and more. Branding is important because it helps people recognize your business and remember what it offers.

It also helps to create an image or impression of your company in the minds of consumers, which can help them decide whether they want to purchase from you.

Your branding will be used to differentiate you from your competitors, so it’s important that you understand the different types of graphic design to find the best fit for your business.

Identity design is important because it helps people recognize your business and remember what it offers.

It also helps to create an image or impression of your company in the minds of consumers, which can help them decide whether they want to purchase from you.

Branding can take many forms such as logos and color palettes. It is important that these elements are cohesive and communicate what kind of business they represent at first glance.

Don’t forget to read our latest post on Top 12 Ways to Use Photography in Graphic Design

8. Motion Graphics and Animation

Types of Graphic Design
Image Credit: shao weahao

Motion graphics and animation are the processes of creating moving images for visual communication.

These can be used to tell a story, convey information or simply create an engaging visual.

Motion graphics and animation are becoming more prevalent in marketing and advertising because they help viewers pay attention to what you have to say and remember it.

Motion graphics and animation are used in television, film, video games, web design and other forms of media.

Animated videos are especially useful for businesses that sell products or services that may be difficult to explain with words alone.

Motion graphics can be created with a variety of software applications such as Adobe After Effects or Apple Motion which allow the artist to create text animations in addition to basic animations such as the use of color gradients or movement across a screen.

Motion graphics and animation can be used to communicate an idea, tell a story, or illustrate information.

A motion graphic artist will typically work with a client to understand the goal of the project, the audience, and the message that is being communicated through the project.


Now that you have an understanding of what graphic design is, you can start using these skills to create better content for your business.

Because graphic design is such an integral part of modern life, there are many different types of work that fall within its broad umbrella. We’ve discussed eight common types above, ranging from marketing to motion graphic design, as well as two additional niche types, logo design, and brand identity design.

Hopefully, this helps you to get a better idea of what you might want to take up in the future if you’re just starting out with graphic design.

Recommended reading: Top 15 Best Graphic Design Firms in the United States


Which type of graphic design is best?

Branding design is the most important kind of graphic design because it helps your business stand out and make an impact on consumers. By creating a logo that represents your company, you can create an identity for your brand that will be recognizable to anyone who sees it

What is basic graphic design?

Basic graphic design is the process of creating visual images such as illustrations, photographs, and diagrams using computer software. It includes the use of color, typography, and layout to convey information.

How to start graphic designing?

If you want to start designing graphics, you’ll need some basic equipment. You can get started by getting a computer, a digital camera, and Photoshop or another photo editing software program.

Is it Important to know about the types of Graphic Design?

Yes, it is important to know about the types of Graphic Design.
Without knowing about the type of Graphic Design you will not be able to understand the different types of Graphic Design that are available.

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