How to Present Logo Design Concepts to Clients (Step-by-step)

The presentation of logo design concepts to clients is an essential component of the logo design process. It is challenging to combine the desires of the customer with your creativity.

The way the concepts are displayed can significantly affect the client’s sentiment about the design work. When the customer senses you are listening to them and endeavoring to satisfy their expectations, they are more inclined to pick one of your designs instead of selecting one of theirs.

Conversely, presenting the concepts inappropriately can make the customer feel like they had no part in the process. This will definitely lead them to choose one of their own designs.

Therefore, how can you effectively show your logo design concepts to clients? In this article, we will cover a step-by-step method to showcase your ideas.

This approach can help you obtain feedback from the customer and guarantee they comprehend what went into each design decision.

1. Understand the client’s background and objectives

How to Present Logo Design Concept to Clients
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It is essential to comprehend the client’s history and objectives prior to beginning the design of a logo. The client can give you all of the essential details you require regarding their business; hence, pay attention attentively and take notes.

Such notes should contain the company’s name, what they do, and how they want the logo design to show its brand. Additionally, ask questions about their business and how they wish to be seen by customers, which can help avoid misunderstandings.

Use the gathered information, alongside any research you’ve done on industry trends, to construct a logo that meets the customer’s requirements and their target market.

Finally, once you have completed your notes, ask the client if they have any queries. This will make sure that you have provided all of the necessary information they need to make an informed decision regarding your work.

2. Talk about the key features

How to Present Logo Design Concept to Clients
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It is more likely that a client will opt for your logo if they comprehend its mechanics and the way it can be utilized. Here are a few aspects to consider when communicating this information:

  • What characteristics distinguish your logo from the competition? How does the logo stand out in the marketplace?
  • For what reason did you decide to select these precise elements for the design? How does each element help in forming an iconic corporate or product brand identity?
  • How does this concept contrast with other ideas you have seen so far? If the design contains any peculiar features (e.g. an atypical shape), describe the importance of this trait and how it portrays the uniqueness of the business.

Thoroughly addressing all of these inquiries to the client can make it simpler for them to decide why this logo is a superior choice to other available logos in the portfolio, which might contain identical features or design components.

In case you’re uncertain about what makes the company or product special, it is essential to conduct some market research.

If there’s an exclusive characteristic of your client’s business that differentiates them from their competitors, then demonstrate how the logo plays off of this attribute to produce a new, eye-catching image.

Also, read, 10 Do’s and Don’ts of Creating Logo Slogan (Ultimate Guide)

3. Create a mood board

How to Present Logo Design Concept to Clients
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Mood boards are an ideal method to obtain your customer’s feedback on the concept. Instead of simply discussing the concept, they enable you to visually demonstrate the idea which can be more efficient.

A mood board is an arrangement of pictures that reflect the soul of your design concept. You can use photos or illustrations – or even both! The purpose is to craft an authentic display of how the logo would look, feel, and sound when finalized.

Presenting a consistent message is fundamental for the successful formation of a great logo, and this is where a mood board assists. Examples of logos representative of the brand should be shown alongside images that epitomize the nature of their business, as well as ones that exemplify your brand.

Mood boards are a brilliant means of exhibiting how the logo would look, feel and sound when finished. Illustrations of logos should be highlighted which reflect the brand, and images should be included that depict the heart of their company, as well as yours.

4. Refer to the brand vision

How to Present Logo Design Concepts to Clients
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The purpose, mission, and values of a brand can be encapsulated in a succinct statement known as a brand vision.

It should be distributed to stakeholders so they are aware of the overall goal, allowing them to collaborate and interact more effectively. The vision should detail the scope of the business, who it is intended to benefit, and how these objectives can be achieved with the design work.

By being clear and precise, the statement outlines what the business is, who it serves, and why it should care.

Additionally, when presenting the logo concept, reference the brand vision frequently to ensure everyone is on the same page. Doing so also reinforces trust with clients, leading to a more satisfying working relationship.

5. Be creative in the presentation

How to Present Logo Design Concepts to Clients
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Presenting your logo designs to customers provides an opportunity for you to demonstrate your creative abilities and captivate their interest in the project. You can do this by using eloquent language, the appropriate inflection, and hues to create an aesthetic appeal.

Make sure the design is kept clean and limited to one or two colors. Utilizing typography in the presentation will illustrate to the customer how the logo will appear in different settings, such as in print media or online.

Include mock-ups of the logo as it would appear in multiple situations, such as on business cards or website banners. Additionally, you can also include the progression of creating the logo by displaying the initial sketches and explaining the alterations until it took its definitive form.

When constructing the presentation, consider adding some of the client’s own input. If they have provided a selection of words or phrases that relate to their enterprise, these can be incorporated into a new logo design.

The effectiveness of designing a logo for a customer necessitates being creative and accommodating. Doing so will create a design that is original and memorable, therefore helping it stand out from the competition.

Don’t forget to check out How to Choose the Right Color for Your Logo Design

6. Use the interactive slides

How to Present Logo Design Concepts to Clients
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You can use the interactive slides to show your client how their logo would look on different platforms. This will help them understand how their brand will be represented on different devices and social networks, which is especially important if they’re planning o run advertisements or develop a presence online.

If you have a lot of concepts to present, it might be helpful for both parties if you create an interactive presentation where each concept can be viewed individually and then compared side-by-side with other options as well.

This way, clients can easily compare each design against one another without having to flip through pages upon pages of printed designs!

If you’d like to create an interactive presentation, here are a few things to consider:

  • Use a tool that will allow you to create an interactive presentation (e.g., Adobe InDesign).
  • Give your client control over the presentation so they can easily navigate through all of the options and compare them side-by-side with one another.
  • Use tools that allow you to create clickable links between different design options (e.g., buttons).
  • Create a separate presentation file for each concept, so clients can easily compare them against one another without having to flip through pages of printed designs!

7. Put your concept in crystal clear points

How to Present Logo Design Concepts to Clients
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To make a successful pitch, it is important to effectively communicate the concept and its advantages. Simplicity and clarity should be used when speaking, yet you should strive to make it interesting rather than dull and monotonous.

Utilize the appropriate words, manner of speech, and nonverbal cues for your presentation. Your audience does not require full knowledge of your concept, but rather what is important.

It is not beneficial to inundate them with excessive information. A presentation should include a strong message and evidence to demonstrate the value of your concept and how it will benefit them.

This requires the skill to clearly express the concept and demonstrate why it is the best solution for the given situation. If the client does not understand, it will be impossible for them to make an informed decision.

It is important to keep the presentations structured and to the point so that the audience can quickly comprehend the message and the advantages of your idea. Ensure your presentation is comprehensible and illustrates the value of the concept for the client.

8. Stay calm

How to Present Logo Design Concepts to Clients
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You’ve done your research, you’ve created some great concepts and now it’s time to present them to your client.

While this may seem like the most nerve-racking part of the whole process, it can actually be quite straightforward if you stay calm and remain confident in your work.

Always start with a positive attitude! There could be any number of reasons why something isn’t working out as planned; don’t take it personally if someone doesn’t like one of your designs or has suggestions for improvement (that’s why they’re there).

Don’t be afraid to ask questions about what exactly they want from their new logo design–you might even find out that there were things about previous designs which could still work well together in another combination!

Staying calm and positive when working with clients can also help you avoid making mistakes or saying something you’ll regret later on.

Be sure to listen carefully to any feedback they give you and make any changes needed, but don’t be afraid to stand up for yourself if they’re asking for something unreasonable (like a logo that doesn’t fit their brand).

You may also like, Top 12 World-Famous Logos and Their Story

9. Present the logo in the practical situation

How to Present Logo Design Concepts to Clients
Image Credit: Freepik

While it’s important to present your logo in a variety of situations, it’s equally important that you do so in a way that makes sense for the client.

For example, if you’re presenting a logo design concept for an eCommerce website, don’t show it on a t-shirt or as part of an ad campaign; instead, show how it would look on the homepage and product pages of their site–and make sure they’re okay with sharing those designs with you beforehand!

In addition to showing off how well your logo works across different sizes and contexts (for instance: print vs digital), also consider how it looks when paired with other graphics like icons or photos.

A good rule of thumb here is “less is more.” If there are too many elements competing for attention within one piece of collateral material (such as business cards), then everything gets lost in the shuffle–and clients may assume this problem will carry over into other materials too!

As part of your design process, make sure you’re including clients in the decision-making process. This can be a little intimidating at first, but it’s important to remember that they’re paying you for your expertise–and they want to see exactly how all those hours of training are paying off!

10. Use the correct mock-ups

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A good logo design concept will look great in both black and white and color; therefore, you should have a few versions of each mock-up ready to go.

Mockups are a great way to show off your logo without having to spend a lot of money on materials, and can also be used as a selling point when selling your design services.

Keep in mind that the mock-ups should be clear and easy to understand; if they’re too busy or confusing, they’ll only hurt your design.

You should also have mock-ups for each of the different sizes that you’ll be designing for. This can vary depending on the industry–but as a general rule, you should definitely have at least one high-resolution version ready to go.

If you’re designing for a business that needs to use its logo on everything from website banners to letterhead, it’s also important to have a few different versions of each size ready.

All of this can be done using Adobe Illustrator; however, if you’re not familiar with the program or don’t want to spend the money for it just yet, there are plenty of free tools available online that will allow you to create mock-ups in seconds.


In order to ensure a successful logo design concept presentation, the following nine steps will be of great assistance. Remain collected and confident when presenting your concepts; if something happens to not go according to plan, instead of worrying, just start from the beginning again, understanding the customer’s expectations from their desired logo design.

Recommended Reading: 15 Best Luxury Fashion Logos and Their Concept


How do I present my design to a client?

Before presenting the design to the client, it is essential to consult them. You should inquire as to their desires and comprehend their requirements. Additionally, it is important to pre-discuss any possible issues related to your ideas, so that when you display the design, it comes without surprises.

How to make a presentation of a logo?

To craft a presentation involving a logo, first pick the logo of your choice from the countless options available on the web or in print magazines. Incorporate the logo into your presentation as a background – either on your computer or as a printed document. For extra flair, customize the logo by incorporating some text related to the product or company that you wish to promote. Make sure to use a font specially crafted to look beautiful when matched with the colors present in the logo.

How do you write a design description?

Creating an effective design description is a great way to communicate your project ideas to potential clients. This brief yet descriptive summary should be comprehensive, answering any and all questions a client might have and instilling confidence in your abilities. Writing in a clear and simple manner is the most effective approach for your description to be read and understood by clients.

How many logos should you present to a client?

Providing your client with at least three logos is a beneficial approach to take. First and foremost, this will enable them to get a better understanding of what they prefer, since it’s hard for them to know exactly what they’re looking for until they see it. Additionally, this makes the design process easier for you since you’ll have multiple versions to use for reference and figure out which alterations have the greatest impact. Furthermore, showing them to few options will only lead them to feel pressured to decide and potentially make the wrong decision.

How do you introduce design thinking?

Design thinking is an innovative, people-focused method that merges classic design with user-oriented creativity. It is a cyclic process that initiates with understanding the needs of individuals, before proceeding to articulate issues, create answers, and evaluate prototypes with consumers. It has been applied to a plethora of industries, ranging from technology to education and healthcare to business.

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